SassafrasHow to Build Trust for Large Scale Creative ProjectsIf you’re working with a client on a large-scale creative project, whether that’s building a website from scratch or mounting a total rebran
SassafrasHow Designers Can Cultivate Their Social Media PresenceFor many designers, especially freelance designers, an active social media presence is key to landing gigs and establishing their voice.
SassafrasThe Future of Anti-DesignA retro and kooky alternative to minimalism that utilizes clashing colors, textual overload, and digital distortions, anti-design has...
SassafrasLeveraging Mood Boards in Graphic DesignSo much of great graphic design work boils down to communication and understanding how to meet the needs of a client while refining their...
SassafrasMaintaining a Positive Brand Image in a Digital-First EnvironmentToday, the internet is where brand reputations are made and broken. So how can you ensure your brand has a reliable — and positive —...
SassafrasGraphic Design Trends to Expect in 2022 2022 is just around the corner, so it’s the perfect time to start looking ahead. From serif fonts to branded memes and an increased...
SassafrasThe Year of the SerifAfter a year of turmoil, people are responding to things that are tried and true. In 2021, typographers are returning to solid,...
SassafrasGreat Graphic Design (and How to Know it When You See it)Great graphic design is artful and can’t be reduced to a formula, but that doesn’t mean there aren’t simple building blocks, like color,...
SassafrasFrom a Designer’s Perspective: 2021 Design TrendsOne of our favorite designers is back on the blog today, giving her perspective on a recent socialmediatoday.com article “11 Graphic...
SassafrasFrom a Designer’s Perspective: 12 Rules of TypographyWe haven’t given our readers much from a designer’s perspective in a while so we’re excited to share some insights from Madi this week!...
SassafrasPlanning a Virtual Team Meeting? Sassafras Has All the Tips for You!Everyone has been going at this work from home life for about 7 months now. Back in April, we shared some remote-life tips with our...
SassafrasSassafras Celebrates 20 Years with a Sassy New LookWelcome to the story of Sassafras! We get asked a lot around here: “Where does the name Sassafras come from?” In 2000, Jenny Holton, our...
SassafrasCelebrating Sassafras' Recent Award-Winning WorkWe are excited to announce some recent award-winning projects here on the blog this week and recognize those on our team who made it...
SassafrasSassafras says keep your head up… and keep your brand top of mindDuring unsettling times like we’re currently facing, should you continue marketing your business? Or should you push pause, hunker down,...
SassafrasLogos & Branding: Telling Your Company Story through DesignTelling the story of your brand begins with the right logo. Serving as a first impression for new customers, and a recognizable mark for...
SassafrasThe Effects of Motion Graphics in MarketingMotion graphics are the latest must-have medium for the marketing world. They’re flashy, they’re attention-grabbing — and it seems that...
SassafrasProject Spotlight: Six Flags Stock Cup DesignHere’s a fun fact about Sassafras Marketing that you might not know: we design A LOT of cups! We work on a lot of cinema business and...
SassafrasDesigning a Fun Campaign and Supporting a Great CauseThere’s no better feeling than completing a project and producing amazing results for clients. But it’s even better when you get to be a...
SassafrasTips for a Seamless Photo ShootWhen you’re a creative agency working for fun and innovative clients, opportunities sometimes arise that allow our employees the chance...
SassafrasSassafras, Subway, and Hubert’s Lemonade!Anytime we’re able to help clients solve a problem and offer a creative solution, we’re all in! We were recently presented with the...