If you’re working with a client on a large-scale creative project, whether that’s building a website from scratch or mounting a total rebran

For many designers, especially freelance designers, an active social media presence is key to landing gigs and establishing their voice.

A retro and kooky alternative to minimalism that utilizes clashing colors, textual overload, and digital distortions, anti-design has...

So much of great graphic design work boils down to communication and understanding how to meet the needs of a client while refining their...

Today, the internet is where brand reputations are made and broken. So how can you ensure your brand has a reliable — and positive —...

2022 is just around the corner, so it’s the perfect time to start looking ahead. From serif fonts to branded memes and an increased...

After a year of turmoil, people are responding to things that are tried and true. In 2021, typographers are returning to solid,...

Great graphic design is artful and can’t be reduced to a formula, but that doesn’t mean there aren’t simple building blocks, like color,...

One of our favorite designers is back on the blog today, giving her perspective on a recent socialmediatoday.com article “11 Graphic...

We haven’t given our readers much from a designer’s perspective in a while so we’re excited to share some insights from Madi this week!...

Everyone has been going at this work from home life for about 7 months now. Back in April, we shared some remote-life tips with our...

Welcome to the story of Sassafras! We get asked a lot around here: “Where does the name Sassafras come from?” In 2000, Jenny Holton, our...

We are excited to announce some recent award-winning projects here on the blog this week and recognize those on our team who made it...

During unsettling times like we’re currently facing, should you continue marketing your business? Or should you push pause, hunker down,...

Telling the story of your brand begins with the right logo. Serving as a first impression for new customers, and a recognizable mark for...

Motion graphics are the latest must-have medium for the marketing world. They’re flashy, they’re attention-grabbing — and it seems that...

Here’s a fun fact about Sassafras Marketing that you might not know: we design A LOT of cups! We work on a lot of cinema business and...

There’s no better feeling than completing a project and producing amazing results for clients. But it’s even better when you get to be a...

When you’re a creative agency working for fun and innovative clients, opportunities sometimes arise that allow our employees the chance...

Anytime we’re able to help clients solve a problem and offer a creative solution, we’re all in! We were recently presented with the...