How to Build Trust for Large Scale Creative Projects
If you’re working with a client on a large-scale creative project, whether that’s building a website from scratch or mounting a total rebran
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How Designers Can Cultivate Their Social Media Presence
For many designers, especially freelance designers, an active social media presence is key to landing gigs and establishing their voice.
The Future of Anti-Design
A retro and kooky alternative to minimalism that utilizes clashing colors, textual overload, and digital distortions, anti-design has...
Leveraging Mood Boards in Graphic Design
So much of great graphic design work boils down to communication and understanding how to meet the needs of a client while refining their...
Maintaining a Positive Brand Image in a Digital-First Environment
Today, the internet is where brand reputations are made and broken. So how can you ensure your brand has a reliable — and positive —...
Graphic Design Trends to Expect in 2022
2022 is just around the corner, so it’s the perfect time to start looking ahead. From serif fonts to branded memes and an increased...
The Year of the Serif
After a year of turmoil, people are responding to things that are tried and true. In 2021, typographers are returning to solid,...
Great Graphic Design (and How to Know it When You See it)
Great graphic design is artful and can’t be reduced to a formula, but that doesn’t mean there aren’t simple building blocks, like color,...
From a Designer’s Perspective: 2021 Design Trends
One of our favorite designers is back on the blog today, giving her perspective on a recent socialmediatoday.com article “11 Graphic...
From a Designer’s Perspective: 12 Rules of Typography
We haven’t given our readers much from a designer’s perspective in a while so we’re excited to share some insights from Madi this week!...
Planning a Virtual Team Meeting? Sassafras Has All the Tips for You!
Everyone has been going at this work from home life for about 7 months now. Back in April, we shared some remote-life tips with our...
Sassafras Celebrates 20 Years with a Sassy New Look
Welcome to the story of Sassafras! We get asked a lot around here: “Where does the name Sassafras come from?” In 2000, Jenny Holton, our...
Celebrating Sassafras' Recent Award-Winning Work
We are excited to announce some recent award-winning projects here on the blog this week and recognize those on our team who made it...
Sassafras says keep your head up… and keep your brand top of mind
During unsettling times like we’re currently facing, should you continue marketing your business? Or should you push pause, hunker down,...
Logos & Branding: Telling Your Company Story through Design
Telling the story of your brand begins with the right logo. Serving as a first impression for new customers, and a recognizable mark for...
The Effects of Motion Graphics in Marketing
Motion graphics are the latest must-have medium for the marketing world. They’re flashy, they’re attention-grabbing — and it seems that...
Project Spotlight: Six Flags Stock Cup Design
Here’s a fun fact about Sassafras Marketing that you might not know: we design A LOT of cups! We work on a lot of cinema business and...
Designing a Fun Campaign and Supporting a Great Cause
There’s no better feeling than completing a project and producing amazing results for clients. But it’s even better when you get to be a...
Tips for a Seamless Photo Shoot
When you’re a creative agency working for fun and innovative clients, opportunities sometimes arise that allow our employees the chance...
Sassafras, Subway, and Hubert’s Lemonade!
Anytime we’re able to help clients solve a problem and offer a creative solution, we’re all in! We were recently presented with the...
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