SassafrasWhere Inclusive Design is Headed in 2022Inclusive design has been a buzzword for the past few years, as brands seek out new ways to provide tailored experiences that don’t leave an
SassafrasThe Future of Place BrandingWith tourism making a booming comeback in the past few months, many places around the world have taken advantage of the revival to rethink h
SassafrasHow to Spot a Gen-Z BrandWe can sometimes forget that brands, just like people, have generational identities. While we’ve lived and breathed the millennial brand for
SassafrasTips for Crafting the Perfect Design PortfolioHere at Sassafras, we’re passionate about helping the young marketers and designers of tomorrow find their way, stand out, and settle into t
SassafrasThe Best Psychological Color “Hacks” for AdvertisingIt’s no surprise that colors create moods — we know that blue is associated with calm, that yellow can signify joy, that red can be luxuriou
SassafrasHow to Build Trust for Large Scale Creative ProjectsIf you’re working with a client on a large-scale creative project, whether that’s building a website from scratch or mounting a total rebran
SassafrasThe Latest Fonts You Can Expect to See in 2022From fonts like Radius, designed to work fluidly with curved images, to Prélettres, inspired by colorful preschool designs, blocky and color
SassafrasHow to Redesign a LogoThere are a number of reasons a brand might need to redesign its logo, but whatever the reason, they’ll need an experienced graphic designer
SassafrasGraphic Design Trends to Expect in 2022 2022 is just around the corner, so it’s the perfect time to start looking ahead. From serif fonts to branded memes and an increased...
SassafrasShould Designers Be Worried About AI-Powered Graphic Design? No matter the field, talk of AI can be intimidating these days, but it can be especially unnerving when we’re thinking about graphic...
SassafrasHow to Bounce Back from a Marketing MishapThese days, brands have more ways than ever to make a marketing mistake. VRBO, for instance, sent out a test email to everyone on its...
SassafrasHow to Keep Your Talent Around As the World Opens UpAs the world opens back up and brands seek to make a splashy return to the marketplace, there’s naturally been a boom in design work. At...
SassafrasProfessional Habit Tips from the Sassafras TeamBeing successful in the workplace takes on many forms. For our team, we like to start with good professional habits and build up from...