Inclusive design has been a buzzword for the past few years, as brands seek out new ways to provide tailored experiences that don’t leave an

With tourism making a booming comeback in the past few months, many places around the world have taken advantage of the revival to rethink h

We can sometimes forget that brands, just like people, have generational identities. While we’ve lived and breathed the millennial brand for

Here at Sassafras, we’re passionate about helping the young marketers and designers of tomorrow find their way, stand out, and settle into t

It’s no surprise that colors create moods — we know that blue is associated with calm, that yellow can signify joy, that red can be luxuriou

If you’re working with a client on a large-scale creative project, whether that’s building a website from scratch or mounting a total rebran

From fonts like Radius, designed to work fluidly with curved images, to Prélettres, inspired by colorful preschool designs, blocky and color

There are a number of reasons a brand might need to redesign its logo, but whatever the reason, they’ll need an experienced graphic designer

2022 is just around the corner, so it’s the perfect time to start looking ahead. From serif fonts to branded memes and an increased...

No matter the field, talk of AI can be intimidating these days, but it can be especially unnerving when we’re thinking about graphic...

These days, brands have more ways than ever to make a marketing mistake. VRBO, for instance, sent out a test email to everyone on its...

As the world opens back up and brands seek to make a splashy return to the marketplace, there’s naturally been a boom in design work. At...

Being successful in the workplace takes on many forms. For our team, we like to start with good professional habits and build up from...