How to Set Legacy Brands Up for Future Success
Legacy brands want to maintain their rich histories and the sense of integrity these histories bring — but they also need to find a place in
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Where Inclusive Design is Headed in 2022
Inclusive design has been a buzzword for the past few years, as brands seek out new ways to provide tailored experiences that don’t leave an
The Future of Place Branding
With tourism making a booming comeback in the past few months, many places around the world have taken advantage of the revival to rethink h
How to Spot a Gen-Z Brand
We can sometimes forget that brands, just like people, have generational identities. While we’ve lived and breathed the millennial brand for
Tips for Crafting the Perfect Design Portfolio
Here at Sassafras, we’re passionate about helping the young marketers and designers of tomorrow find their way, stand out, and settle into t
The Best Psychological Color “Hacks” for Advertising
It’s no surprise that colors create moods — we know that blue is associated with calm, that yellow can signify joy, that red can be luxuriou
How to Build Trust for Large Scale Creative Projects
If you’re working with a client on a large-scale creative project, whether that’s building a website from scratch or mounting a total rebran
The Latest Fonts You Can Expect to See in 2022
From fonts like Radius, designed to work fluidly with curved images, to Prélettres, inspired by colorful preschool designs, blocky and color
How to Redesign a Logo
There are a number of reasons a brand might need to redesign its logo, but whatever the reason, they’ll need an experienced graphic designer
Graphic Design Trends to Expect in 2022
2022 is just around the corner, so it’s the perfect time to start looking ahead. From serif fonts to branded memes and an increased...
Should Designers Be Worried About AI-Powered Graphic Design?
No matter the field, talk of AI can be intimidating these days, but it can be especially unnerving when we’re thinking about graphic...
How to Bounce Back from a Marketing Mishap
These days, brands have more ways than ever to make a marketing mistake. VRBO, for instance, sent out a test email to everyone on its...
How to Keep Your Talent Around As the World Opens Up
As the world opens back up and brands seek to make a splashy return to the marketplace, there’s naturally been a boom in design work. At...
Professional Habit Tips from the Sassafras Team
Being successful in the workplace takes on many forms. For our team, we like to start with good professional habits and build up from...
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