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Project Spotlight: Six Flags Stock Cup Design

Project Spotlight: Six Flags Stock Cup Design

Here’s a fun fact about Sassafras Marketing that you might not know: we design A LOT of cups! We work on a lot of cinema business and with that comes the design and management of concession programs and cup and tub designs. Last year, though, we had the opportunity to work on a cup design for a slightly different customer and industry: Six Flags. Six Flags and Coca-Cola wanted to update the look of their stock cup and incorporate sip & scan® technology on the cup. They wanted

Tips for a Seamless Photo Shoot

Tips for a Seamless Photo Shoot

When you’re a creative agency working for fun and innovative clients, opportunities sometimes arise that allow our employees the chance to get out of the office and lead new initiatives. One such opportunity came about when a new product launch took two of our team members to Atlanta for a one-of-a-kind photo shoot. Account Manager Heather, who is leading the project, along with our Creative Director Allison, share some key learnings from the trip and provide insights on what

Earth Day: All day, Every Day!

Earth Day: All day, Every Day!

Before we dive right into this end-of-the-week Earth Day post, yes, we are aware that Earth Day was technically on Monday! But let’s face it, Earth Day really should be every day, amirite? It seems most people share this sentiment because we have been inspired all week by the sustainability efforts springing up from companies large and small. One example of this is from the Coca-Cola college ambassador program. This program puts future changemakers on college campuses and wor

Sassafras, Subway, and Hubert’s Lemonade!

Sassafras, Subway, and Hubert’s Lemonade!

Anytime we’re able to help clients solve a problem and offer a creative solution, we’re all in! We were recently presented with the opportunity to help our Subway client at Coca-Cola create a video to share the story of Hubert’s Lemonade rolling out nationally at Subway locations. But first, we needed to organize a photoshoot to capture some great photography that we could then use in the video. We had to get creative on how to produce the video quickly and within a limited b

That’s a Wrap! Taking a look at CinemaCon 2019

That’s a Wrap! Taking a look at CinemaCon 2019

Picture it: mid-January, snow on the ground, winter in full effect, and the girls at Sassafras just ramping up for what they know will be an unbelievably busy three months. That’s because CinemaCon planning has started and even though the conference isn’t until April, there are only a few million things to decide, plan, design, and execute before then. So Let’s Back Up — What Exactly is CinemaCon? CinemaCon is the largest and most important gathering for the worldwide motion

Sassafras Attends a Women’s Leadership Conference in NYC

Sassafras Attends a Women’s Leadership Conference in NYC

With March being Women’s History Month, it’s a great time to talk about the achievements of women everywhere. So we thought we’d wrap up the month of March by recapping a recent event in New York that Sassafras founder and CEO Jenny Holton attended. But first, in case you didn’t know, Women’s History Month is an annual declared month that highlights the contributions of women to events in history and contemporary society. You can learn more about that here. Break the Ceiling

Our Plans for 2019

Our Plans for 2019

Is it too late to say Happy New Year? Hope we haven’t missed the mark there, but the new year, as it tends to do, has already gotten away from us. Coming out of 2018 we had a lot of big projects in the works and when we came back together on January 2, it was business as usual here at Sassafras. Now don’t get me wrong. The new year always brings with it a sense of excitement and newness. Goals are being set and the past year reflected on. When we look back at 2018 we see some

Sassafras Receives Three Gold MarCom Awards

Sassafras Receives Three Gold MarCom Awards

You may have noticed that it’s been a while since our last blog was posted. Business has been keeping us so busy that we took a little hiatus from the blog and have been devoting 100% of our time and energy on serving our clients. It’s been a fun and exciting few months and we have a lot to catch you up on. We’ll get to all of that but for now, we’re coming out of hibernation to share a fun announcement: Sassafras recently won three Gold MarCom Awards! What are MarCom Awards?

Andrea Oliver Hits CinemaCon 2018!

Andrea Oliver Hits CinemaCon 2018!

Recently, Sassafras Account Director Andrea Oliver spent a week attending, working and playing at CinemaCon 2018 in Las Vegas. CinemaCon is the largest and most important gathering for the worldwide motion picture theater industry. It’s a global event that attracts attendees from more than 80 countries, including theater owners, operators, and movie studios who are there promoting upcoming releases. What the studios do Andrea says that studios give elaborate presentations and

2017 Women’s LINC Global Leadership Conference in Atlanta

2017 Women’s LINC Global Leadership Conference in Atlanta

The Women’s LINC Global Leadership Conference is an internal conference for female employees at The Coca-Cola Company and takes place at the Coca-Cola Atlanta Office Complex. Our founder, Jenny Holton, was among a few external guests and customers privileged enough to be invited for a full day of inspirational speakers and networking! She attended the bi-annual women’s leadership conference in August in Atlanta. This year’s conference theme was Empowering You: Working and Liv

Share A Coke Videos - Try Your Name Today!

Share A Coke Videos - Try Your Name Today!

We just love Coca-Cola’s uber-creative summer program. And to go along with the “Share a Coke” campaign, the company released thousands of mini-songs that feature first and last names found on Coke bottles in stores. The tunes are unique for every name and typically last around 18 seconds. Songs span multiple styles and genres. Ad Age reports that Coke used nine singers to record the 1,000-plus songs. To find a song, simply type a name into Coke’s campaign site. Warning: sear

Meet Andrea Oliver, Sassafras Account Director

Meet Andrea Oliver, Sassafras Account Director

Say Hello to Andrea! Sassafras Marketing is fortunate to be bursting at the seams with talent; our amazing team includes folks like Account Director Andrea Oliver, who has been with us for 7 1/2 years! As an Account Director, you can usually find Andrea with the Coca-Cola Cinema teams developing in-theatre marketing programs. Andrea calls Davidson, NC home and is one of our “Southeast” Sassy team members! We’re grateful for Andrea- we’d describe her as patient, loyal, over-th

Summer is Here–Time to Share an Ice Cold Coke

Summer is Here–Time to Share an Ice Cold Coke

Last year, millions of consumers delighted in finding their name on Coca-Cola 20oz bottles. The pure joy of walking into a store and seeing a bottle with your name–or the name of a family member or friend on it–was just too exciting to pass up. “Share a Coke” was a brilliant marketing campaign and this year it’s back with a twist! With the same premise as years past but under a new pseudonym–“Share an ICE COLD Coke”– consumers can enjoy finding both their first and last name

What is the Sassafras Stamp Of Approval?

What is the Sassafras Stamp Of Approval?

Most agencies and organizations have some sort of “quality control” process in place to ensure consistency and better-than-expected work product. At Sassafras Marketing, we have instituted and embraced the “Sassafras Stamp of Approval.” This is our internal way of knowing that each and every client deliverable exceeds the highest industry standards of design, not to mention the high expectations we have of ourselves! Probably not by coincidence, Sassafras Founder/CEO Jenny Ho

Andi Oliver Represents Sassafras at CinemaCon!

Andi Oliver Represents Sassafras at CinemaCon!

Recently, Sassafras Account Director Andi Oliver spent a week attending, working and playing at CinemaCon in Las Vegas. CinemaCon is the largest and most important gathering for the worldwide motion picture theater industry. It’s a global event that attracts attendees from more than 80 countries, including theater owners, operators, and movie studios who are there promoting upcoming releases. Another exciting tidbit about CinemaCon is that Sassafras is the creative genius beh

Sassafras Marketing: Masquerade Ball

Sassafras Marketing: Masquerade Ball

Last weekend, some of our Sassafras Marketing crew ventured to Fayetteville, AR, where we had a terrific time supporting a wonderful cause, the 7th Annual Masquerade Ball. The Masquerade Ball, held at the stunning Walton Arts Center, uses proceeds to support the education and outreach programs of Walton Arts Center which are designed to improve classroom learning and inspire people of all ages through engagement activities focused on performing and visual arts. We were honor

Wendy’s + Coca-Cola = A Winning Combination!

Wendy’s + Coca-Cola = A Winning Combination!

Two iconic American brands, Wendy’s and Coca-Cola have enjoyed a long-standing partnership! Our Sassafras Marketing team is honored to work with such great people on these brands. We just completed a cool digital media project for them promoting Coca-Cola Freestyle at Wendy’s. The Coca-Cola Freestyle campaign was a super fun project highlighting an incredibly successful partnership between two awesome brands! This campaign utilized several media outlets including Waze, Pandor

Meet Shannon O’Geen, Sassafras Senior Account Director

Meet Shannon O’Geen, Sassafras Senior Account Director

We are thrilled to introduce you to Sassafras Marketing Senior Account Director Shannon O’Geen! Shannon marked her 11-year anniversary with Sassafras in April and is definitely one of the pillars of our company. Congrats again! What do you like most about working at Sassafras? Every day is different so there is never a dull moment, which keeps things interesting! I also get to touch incredible projects alongside absolutely the best team around! Your hometown postcard—what’s o

Meet Jenny Holton, CEO and Founder of Sassafras Marketing!

Meet Jenny Holton, CEO and Founder of Sassafras Marketing!

It’s truly a team effort here at Sassafras Marketing, and from time to time, we will feature one of our amazing team members in our new blog. Today, you’ll meet Jenny Holton, our CEO and Founder. Keep checking back in the future as we’ll feature each one of our team members in the blog! What do you like most about working at Sassafras? The people. I have a fantastic team. They are not only stellar employees, but I consider them friends. Your hometown postcard—what’s on it?

Case Study: LEGOLAND® Florida Resort & Coca-Cola Rebrand

Case Study: LEGOLAND® Florida Resort & Coca-Cola Rebrand

Coca-Cola had a request for us: they wanted Sassafras Marketing to design and rebrand in-park materials at LEGOLAND® Florida Resort with a rather aggressive turnaround time. The park was converting into a Coca-Cola pouring venue and the project was time-sensitive. This project presented a challenge due to Coca-Cola’s Responsible Marketing Policy of Marketing to children under 12, which states that this age group is restricted from being the target audience of a marketing i

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