Some of the year’s best online marketing and social media campaigns have featured videos. This isn’t surprising as videos are eye-catching, especially those that are creative and done well. When you scroll through social media content, you naturally pause and glance at videos. They just stand out. Marketers are smart and understand that consumers prefer short videos over copy and still images. A quick tip: Facebook prioritizes video uploaded directly to Facebook (native video

Like so many of our terrific Sassafras Marketing employees, Associate Art Director Madi Kaplan is very involved in her community and gives freely of her time whenever possible.  For the past six months, Madi has been fostering puppies.  The puppies she fosters come to her from Unleashed Pet Rescue & Adoption, a no-kill shelter for dogs and cats located in Mission, Kansas. Unleashed is a licensed, non-profit animal shelter that works to save the lives of homeless pets and stri