Say hello to Laura! Artists, creatives, account managers…you’ll find them all at Sassafras Marketing! Our amazing team includes folks like Associate Art Director Laura Byrd, who is the newest member to join our team. Laura calls Springfield, MO home.  For those unfamiliar, Springfield is ground zero of Bass Pro Shop and home of Missouri State University. We’re looking forward to the optimism and creativity that Laura will undoubtedly bring to the team! Learn more about Laura…

If you regularly follow our blog, then you know about our fall meeting in Kansas City. One of the things to come out of that meeting was the introduction of the Steppin’ It Up for Wellness program. It’s no secret that in a virtual environment there are days you don’t leave your house so Jenny and Geoff Holton wanted to encourage Sassafras teammates to get moving! They introduced a 6-month challenge based on taking steps and will incorporate mini-challenges along the way to ke

We just love Coca-Cola’s uber-creative summer program. And to go along with the “Share a Coke” campaign, the company released thousands of mini-songs that feature first and last names found on Coke bottles in stores. The tunes are unique for every name and typically last around 18 seconds. Songs span multiple styles and genres. Ad Age reports that Coke used nine singers to record the 1,000-plus songs. To find a song, simply type a name into Coke’s campaign site. Warning: sear