Leveraging Mood Boards in Graphic Design
So much of great graphic design work boils down to communication and understanding how to meet the needs of a client while refining their...
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A Dose of Sass
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Maintaining a Positive Brand Image in a Digital-First Environment
Today, the internet is where brand reputations are made and broken. So how can you ensure your brand has a reliable — and positive —...
Does Traditional Advertising Need to Worry About Influencer Culture?
Influence marketing continues to grow in importance, thanks in part to its ability to authentically appeal to niche communities and...
Graphic Design Trends to Expect in 2022
2022 is just around the corner, so it’s the perfect time to start looking ahead. From serif fonts to branded memes and an increased...
Should Designers Be Worried About AI-Powered Graphic Design?
No matter the field, talk of AI can be intimidating these days, but it can be especially unnerving when we’re thinking about graphic...
The Future of TV Advertising
By some estimates, America’s pay TV audience is set to shrink to less than 38 million by the year 2025. So with the streaming revolution...
How to Bounce Back from a Marketing Mishap
These days, brands have more ways than ever to make a marketing mistake. VRBO, for instance, sent out a test email to everyone on its...
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