The Benefits of Digitally Native Design
Let’s face it — even when we’re buying physical goods, we’re more likely than not purchasing them online. And yet, product packaging and our
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A Dose of Sass
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Tips for Crafting the Perfect Design Portfolio
Here at Sassafras, we’re passionate about helping the young marketers and designers of tomorrow find their way, stand out, and settle into t
The Best Psychological Color “Hacks” for Advertising
It’s no surprise that colors create moods — we know that blue is associated with calm, that yellow can signify joy, that red can be luxuriou
How the Metaverse Will Impact Advertising
In this article, we consider what impact the metaverse will have on advertising in the new year, and in years to come, while also taking a l
Which Colors to Watch in the New Year
The past two years have seen soothing color schemes dominate as the world looked for comfort under lockdown, but already we’ve begun to...
Does Traditional Advertising Need to Worry About Influencer Culture?
Influence marketing continues to grow in importance, thanks in part to its ability to authentically appeal to niche communities and...
Exploring the COVID-Era Evolution of Super Bowl Ads
Commercial spots are undoubtedly a large draw for Super Bowl viewers year after year. They are one of our favorite parts of the Super...
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