5 Benefits of Working for a Design Agency
Designers looking for the right job situation have plenty of options. You might choose to work for a large corporation, a design agency, or
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How to Set Legacy Brands Up for Future Success
Legacy brands want to maintain their rich histories and the sense of integrity these histories bring — but they also need to find a place in
Where Inclusive Design is Headed in 2022
Inclusive design has been a buzzword for the past few years, as brands seek out new ways to provide tailored experiences that don’t leave an
2022 Trends for Designers
2022 is well underway, and things are already looking up for graphic designers. From the continued expansion of remote work opportunities, t
The Benefits of Digitally Native Design
Let’s face it — even when we’re buying physical goods, we’re more likely than not purchasing them online. And yet, product packaging and our
The Future of Place Branding
With tourism making a booming comeback in the past few months, many places around the world have taken advantage of the revival to rethink h
How to Spot a Gen-Z Brand
We can sometimes forget that brands, just like people, have generational identities. While we’ve lived and breathed the millennial brand for
Tips for Crafting the Perfect Design Portfolio
Here at Sassafras, we’re passionate about helping the young marketers and designers of tomorrow find their way, stand out, and settle into t
5 Web Design Trends to Expect in 2022
From one-page sites, to giant typography that dominates the landing page, to organic, handmade illustrations, we take a quick look at some o
The Best Psychological Color “Hacks” for Advertising
It’s no surprise that colors create moods — we know that blue is associated with calm, that yellow can signify joy, that red can be luxuriou
How to Build Trust for Large Scale Creative Projects
If you’re working with a client on a large-scale creative project, whether that’s building a website from scratch or mounting a total rebran
The Latest Fonts You Can Expect to See in 2022
From fonts like Radius, designed to work fluidly with curved images, to Prélettres, inspired by colorful preschool designs, blocky and color
How to Redesign a Logo
There are a number of reasons a brand might need to redesign its logo, but whatever the reason, they’ll need an experienced graphic designer
How Designers Can Cultivate Their Social Media Presence
For many designers, especially freelance designers, an active social media presence is key to landing gigs and establishing their voice.
Which Colors to Watch in the New Year
The past two years have seen soothing color schemes dominate as the world looked for comfort under lockdown, but already we’ve begun to...
The Future of Anti-Design
A retro and kooky alternative to minimalism that utilizes clashing colors, textual overload, and digital distortions, anti-design has...
Leveraging Mood Boards in Graphic Design
So much of great graphic design work boils down to communication and understanding how to meet the needs of a client while refining their...
How Brands are Boosting their Eco-Credentials
Environmental bona fides are only growing more important to consumers, with some surveys showing more than half of consumers take a...
How to Keep Your Talent Around As the World Opens Up
As the world opens back up and brands seek to make a splashy return to the marketplace, there’s naturally been a boom in design work. At...
The Year of the Serif
After a year of turmoil, people are responding to things that are tried and true. In 2021, typographers are returning to solid,...
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