Leveraging Mood Boards in Graphic Design
So much of great graphic design work boils down to communication and understanding how to meet the needs of a client while refining their...
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A Dose of Sass
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Social Media’s Generational Divide
By now, it’s not surprising that our age affects how we use the internet. We all know that, when it comes to social media, Boomers prefer...
Tips for Building an Internal Brand
Branding goes both ways — there’s the outward-facing image of your company, which consumers see, and the inward-facing image, which...
Sassafras Marketing Joins the Island Fin Poke Family
Today is a good day! We're excited to cheer on our Kansas City Chiefs in the Superbowl this weekend and we're excited to announce that...
From a Designer’s Perspective: 2021 Design Trends
One of our favorite designers is back on the blog today, giving her perspective on a recent socialmediatoday.com article “11 Graphic...
From a Designer’s Perspective: 12 Rules of Typography
We haven’t given our readers much from a designer’s perspective in a while so we’re excited to share some insights from Madi this week!...
Logos & Branding: Telling Your Company Story through Design
Telling the story of your brand begins with the right logo. Serving as a first impression for new customers, and a recognizable mark for...
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