5 Benefits of Working for a Design Agency
Designers looking for the right job situation have plenty of options. You might choose to work for a large corporation, a design agency, or
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How to Set Legacy Brands Up for Future Success
Legacy brands want to maintain their rich histories and the sense of integrity these histories bring — but they also need to find a place in
Where Inclusive Design is Headed in 2022
Inclusive design has been a buzzword for the past few years, as brands seek out new ways to provide tailored experiences that don’t leave an
2022 Trends for Designers
2022 is well underway, and things are already looking up for graphic designers. From the continued expansion of remote work opportunities, t
The Benefits of Digitally Native Design
Let’s face it — even when we’re buying physical goods, we’re more likely than not purchasing them online. And yet, product packaging and our
The Future of Place Branding
With tourism making a booming comeback in the past few months, many places around the world have taken advantage of the revival to rethink h
How to Spot a Gen-Z Brand
We can sometimes forget that brands, just like people, have generational identities. While we’ve lived and breathed the millennial brand for
The Best Psychological Color “Hacks” for Advertising
It’s no surprise that colors create moods — we know that blue is associated with calm, that yellow can signify joy, that red can be luxuriou
Where Marketers Should Shift Their Energy in 2022
Over the course of the pandemic, we’ve understandably seen marketers playing it safe and putting experimentation on the backburner. Now’s th
The Latest Fonts You Can Expect to See in 2022
From fonts like Radius, designed to work fluidly with curved images, to Prélettres, inspired by colorful preschool designs, blocky and color
The Growth of Brand Response Advertising
What exactly is brand response advertising, and what role will it have to play in the new year? In this post, we walk brands through the
Which Colors to Watch in the New Year
The past two years have seen soothing color schemes dominate as the world looked for comfort under lockdown, but already we’ve begun to...
How Retail Stores are Adjusting to Social Media’s Content Demand
As social media drives a need for brands to continuously produce engaging content, some retail stores, already impacted by the pandemic,...
Maintaining a Positive Brand Image in a Digital-First Environment
Today, the internet is where brand reputations are made and broken. So how can you ensure your brand has a reliable — and positive —...
Does Traditional Advertising Need to Worry About Influencer Culture?
Influence marketing continues to grow in importance, thanks in part to its ability to authentically appeal to niche communities and...
Graphic Design Trends to Expect in 2022
2022 is just around the corner, so it’s the perfect time to start looking ahead. From serif fonts to branded memes and an increased...
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