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Tara Mercado
VP, Client Engagement

LIFE STORY

I am a northern girl who settled in the south with my kids. When I’m not working, you’ll most likely find me at home cooking or baking, at a local hot spot for food or outside enjoying nature. 

 

CAREER STORY

From the moment I stepped into my 1st agency job, I knew it was the perfect industry for me & have spent the last 15 years there. I was introduced to Sassafras 6 years ago and haven’t looked back.

 

KEY CHARACTER TRAITS

I am a productivity badass; I'm good at juggling lots of moving parts and seeing how all the pieces fit together. It's my superpower to develop strategies that enable our clients and brands to achieve their objectives. 

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