Recently, Sassafras Account Director Andrea Oliver spent a week attending, working and playing at CinemaCon 2018 in Las Vegas. CinemaCon is the largest and most important gathering for the worldwide motion picture theater industry. It’s a global event that attracts attendees from more than 80 countries, including theater owners, operators, and movie studios who are there promoting upcoming releases.
What the studios do
Andrea says that studios give elaborate presentations and show sneak peeks of their upcoming films. Speaking of sneak peeks, she tells us to look out for a big, in-theater concession program coming up around the release of Solo: A Star Wars Story. She was also pretty excited that this year’s CinemaCon featured a surprise performance from the one and only Cher!
Another exciting tidbit about CinemaCon is that Sassafras Marketing is the creative genius behind a lot of the Coca-Cola creative that’s displayed throughout the show.
Andrea told us about the dizzying amount of all-things-cinema that were represented there (basically anything having to do with a movie!):
exhibition
distribution
marketing
publicity and advertising
internet and social media
theater equipment like seating and carpets
concessions manufacturers and dealers
What Andrea did at CinemaCon
As Sassafras Director for our theater business, Andrea attended the convention and trade show, held April 23-26, 2018 at Caesars Palace. Our client, Coca-Cola, serves product in over 90% of all movie theaters, so it makes good sense that she attend! As it was in years past and will be again in 2019, Coca-Cola was the Official Presenting Sponsor of CinemaCon. Coke is one of the industry’s greatest and highly regarded and respected partners in the world of the movies.
While there, she helped the Coca-Cola team prepare for events and assisted with creative work on the trade show booth itself as well as supporting Coke by developing all the signage, trade show elements and other creative pieces throughout various events during the week.
This is Andrea’s 4th year attending CinemaCon, and Sassafras’ 7th year supporting Coke at CinemaCon. She always does a great job representing Sassafras, walking away with new contacts, engaging with clients, and educating our team when she gets back!