2022 is just around the corner, so it’s the perfect time to start looking ahead. From serif fonts to branded memes and an increased emphasis on bold colors, here’s a quick breakdown of what graphic design trends are expected to hold the conversation — and our attention — next year.
1. Serif fonts are keeping things elegant
Over the past few years, serif fonts have seen a steady resurgence in graphic design, and we should expect that trend to continue in the coming year. While it’s fairly common for font style preferences to follow a cycle — with sans serif fonts growing in popularity as serif fonts wane, and vice versa — the pandemic has driven a desire for the dependable elegance offered by serif fonts. In other words, they offer consumers key values like reliability, trust, and security.
2. Bold colors are making a statement
It’s no surprise that with so many of us spending more and more time online, it’s important for brands to stand out in the endless scroll. And with memories of empty streets and other public spaces still fresh in many people’s minds, we’ve even begun to see bold colors dominating physical advertising. Expect to see advertising backgrounds that pop and more daring color choices as we head into the new year.
3. Branded memes are having a moment
We’ve all been spending plenty of time online, and part of the reason is that it’s one of the best places to find humor that’s clever, quick, and entertaining. A number of brands have started to up their meme games this year, a move that’s allowed them to stand out in a crowded social media environment while also connecting with niche audiences. Next year, we’re likely to see more brands adopting this strategy and experimenting with it.
4. Colorful illustrations and animated objects are grabbing our attention
As color trends toward the bold, brand icons and other illustrations are set to follow suit in 2022. While television and advertising production have ramped back up in recent months, there are still plenty of roadblocks to filming traditional ads, which is why we’re also likely to see more marketers taking advantage of animated illustrations. Adding a bit of motion to a landing page or creating a simple but dynamic animated video to grab users’ attention while they’re scrolling through their feed will be just some of the ways we can expect this trend to play out.