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Meet Shannon O’Geen, Sassafras Senior Account Director

We are thrilled to introduce you to Sassafras Marketing Senior Account Director Shannon O’Geen! Shannon marked her 11-year anniversary with Sassafras in April and is definitely one of the pillars of our company. Congrats again!

  1. What do you like most about working at Sassafras? Every day is different so there is never a dull moment, which keeps things interesting! I also get to touch incredible projects alongside absolutely the best team around!

  2. Your hometown postcard—what’s on it? Davidson, NC – a small town with big ideas, incredible farmer’s market, people helping out their neighbor, a community fiercely loyal to all things Davidson but equally committed to making the world around them a better place for EVERYONE!

  3. Who is your hero and why? Amy Purdy – a Paralympic snowboarder who after being diagnosed with Meningococcal Meningitis and due to lack of circulation, was forced to have both legs amputated below the knees. She is currently the only double-leg amputee competing in snowboarding at the world-class level. Not only is she a total badass in snowboarding but her perseverance has opened so many other opportunities. I had the privilege of meeting Amy Purdy in person and despite the fame she received from the 2014 Sochi Olympics and appearing on Dancing with the Stars, she remains incredibly approachable and grounded.

  4. What book are you reading right now? Excellent Sheep: The Miseducation of the American Elite and the Way to a Meaningful Life. This is what happens when you’re married to a College Professor. Gone are the days of Oprah books☺.

  5. Name an interesting thing about yourself that others might not know. I am not Irish despite my seemingly Irish sounding name, dark hair and green eyes. My husband’s family name is O’Geen but it was changed when his family came to the United States from Sicily. Their original name was Gugino (pronounced ooo-gino).

  6. What is your favorite website or app? I like our local library app – nerdy I know, but it helps me keep track of all of the books my kids have checked out. Otherwise, they’d get lost in my house.

  7. Is there a particular project or work product you are most proud of? A Coca-Cola/Bow Tie Cinemas project. Both the Coca-Cola team and Bow Tie team were amazingly collaborative partners in this effort. It was a total joint branding effort. In addition to the standard cups and bags in theatre, we did murals in a few key locations – Richmond, VA and Manhattan (Chelsea neighborhood). It turned out beautifully.

  8. Describe your ideal Saturday! A morning run, then walk up to the farmer’s market with the whole family where we spend a couple of hours shopping for the week and catching up with neighbors and friends, lunch back at the house, a little early afternoon quiet time/reading, afternoon at The Swimming Hole with friends and neighbors.

  9. You’re leaving town for a very, very long time…where would you dine for your last meal and what would you eat? Kindred- a local, amazing, James Beard Award semifinalist, run by a lovely local couple. I would have WHATEVER is in season to eat and enjoy any of their amazing cocktails!

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