Like many of you, we’ll be tuned in, along with family and friends, to the biggest game in the world on Sunday evening. As is also the case with many of you, our Sassafras Marketing team is primed and ready to have the big brands entertain us with their ads! We’re sure to get the steady stream of ads featuring puppies, ponies and babies, which are always fan favorites, but there are some that just stand out because they are so dang creative, funny, emotional, or all three.
We’ve heard some rumblings about what to expect this Sunday night, as a few companies have already leaked their marketing campaigns. So no matter your favorite football team…may the best ad win!
Who can forget the iconic Wendy’s “Where’s the Beef?” commercial? Who doesn’t love referencing the brilliant campaign – let’s admit it, watching little old ladies talk about beef and buns is always entertaining!
This year, we are excited to see Wendy’s join in the fun with a 30-second commercial during the big game. The commercial delivers of a very direct message that Wendy’s uses “fresh, never frozen” beef, clearly setting them apart from the other guys and keeps it fun with the perfect use of “Cold As Ice” by British-American rock band Foreigner, which we love!
Another spot that has grabbed our attention is the Anheuser-Busch InBev spot, which takes an uncharacteristically serious tone, and even carries some *gasp* political undertones as it highlights the difficult path faced by immigrants. Budweiser founder Adolphus Busch immigrated from Germany to St. Louis, where he founded the brewery. The ad has already racked up an impressive 2.5 million views.
For those of us drawn to brilliant ad campaigns, this weekend is sure to be fun! We look forward to seeing what comes out on top.