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The Effects of Motion Graphics in Marketing

Motion graphics are the latest must-have medium for the marketing world. They’re flashy, they’re attention-grabbing — and it seems that they’re replacing text marketing at a furious rate. The reasons for this are simple and actually fairly obvious when you really start to think about it. Videos reach many more people than other types of content, and people can process them faster, too. On average, people process video 60,000 times faster than they do text. That almost seems like a made-up number, but the human brain can digest a staggering amount of information in only a few seconds of video. This applies especially to visual learners, who make up more than half of the population. As we’ve seen attention spans drop over time — people flicking between apps and switching between screens at a breakneck pace — we’ve also seen marketing messages get shorter, snappier, and more easily digestible. If you know what you’re doing, you can make a video that lasts only a few seconds to deliver a clear call to action and spread brand awareness among viewers. Video sharing is another advantage of motion marketing. People share videos 1,200 times more than they share any other type of content, meaning marketers can easily leverage word-of-mouth (or word-of-phone) with a video advertisement. On Twitter, marketing tweets with videos saw 10 times more engagement than those without. As consumers switch from computers to phones and tablets, video marketing can easily adapt right alongside them. Its adaptability gives it a clear advantage over hard-to-format text or clunky banner ads.

Tools like whiteboard animation provide an attention-grabbing, minimalist approach to content marketing. Despite the fact that it’s technically the oldest type of animation out there, it’s gaining popularity, due in part to the fact that it’s easy to grasp even for people without an animation background. Video can be used to demonstrate how a brand’s products work, to tell a story, or to showcase real people’s experience with the brand. Music, artwork, animation style, and sound design are all components that come together to make video a much richer experience than paragraphs of text or a static image. They can create a strong emotional connection, which is key in marketing and converting browsers to customers. Video also has started to optimize SEO, appearing closer to the top of organic search engine results. Whether in the form of a storytelling video, an instructional video, or an artistic conceptual video, Sassafras Marketing has been helping clients tell their stories in a much more impactful way through motion graphics. We’d love to help you, too. Contact us to start a conversation about why video should become part of your marketing strategy.


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