APPROACH
We believe in using insights and emotion to create marketing stories that move people to action. We believe in helping our clients drive both physical availability and mental availability for their products or services. We believe in creating dedicated partnerships with the clients we represent. We believe in developing marketing programs that drive both volume and brand love.
At Sassafras we know that we only
succeed when our clients do.
OUR PROCESS
Our D4 process works through 4 key stages:
DISCOVER
This is where we dive deep to understand the problems we are helping our clients to solve. We examine the target, the marketplace, the competition and more.
DEFINE
Here we make sure we have our target audience nailed down and our customer personas developed. Our strategy and marketing roadmap are borne out of this work.
DEVELOP
This is where we create ideas that are simple, unique, inspiring, motivating and ownable. Everything is insights-based, strategy-driven and strives to create action.
DELIVER
After we have developed and placed the work, we analyze and optimize performance. The goal is to do more of what is working and less of what isn’t.
SERVICES
BRAND STRATEGY
Everything we do starts with an insight about human behavior. These insights lead to marketing stories and ideas that are strategic and engaging and allow us to create effective creative experiences that move people to action.
CREATIVE
Our team of passionate creatives develop ideas that solve customer problems. We execute beautiful, useful and entertaining content that helps our clients win. From TV to social, to digital, to in-store, we have the chops to create it all.
INTEGRATED MEDIA
We help you craft unique and engaging marketing stories and then we work with you to put them in the right places, at the right moments, in front of the right people. We develop programs that create total integration of both in-store and online channels.
CONNECTED COMMERCE
Engaging the shopper along the path to purchase is in our DNA. We activate across digital, social, influencer and in-store channels to create campaigns that motivate purchase and build brand loyalty. We are the agency that will help you win from BRAND to BASKET.
OUR CULTURE
We wake up every day in the service of others. It’s our daily goal to positively impact lives both personally and professionally. We want to leave things – all things – better than we found them.
We want to change our little part of the world for the better because we genuinely believe that every small improvement is additive. It builds on what came before.
WE PUT PEOPLE FIRST
IN OUR COMPANY:
We work to make it possible to do the things that our staffers are most passionate about.
IN OUR CLIENT RELATIONSHIPS:
We try to make every day better. We try to find ways to say YES. We believe there is a solution to every problem and that we will find a way.
IN OUR COMMUNITIES:
There is no greater feeling than knowing you have left someone better than when you first encountered them. That goes for our clients and their brands, too.
