Where Inclusive Design is Headed in 2022
Inclusive design has been a buzzword for the past few years, as brands seek out new ways to provide tailored experiences that don’t leave an
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The Benefits of Digitally Native Design
Let’s face it — even when we’re buying physical goods, we’re more likely than not purchasing them online. And yet, product packaging and our
The Future of Place Branding
With tourism making a booming comeback in the past few months, many places around the world have taken advantage of the revival to rethink h
How to Spot a Gen-Z Brand
We can sometimes forget that brands, just like people, have generational identities. While we’ve lived and breathed the millennial brand for
Tips for Crafting the Perfect Design Portfolio
Here at Sassafras, we’re passionate about helping the young marketers and designers of tomorrow find their way, stand out, and settle into t
5 Web Design Trends to Expect in 2022
From one-page sites, to giant typography that dominates the landing page, to organic, handmade illustrations, we take a quick look at some o
The Best Psychological Color “Hacks” for Advertising
It’s no surprise that colors create moods — we know that blue is associated with calm, that yellow can signify joy, that red can be luxuriou
How to Build Trust for Large Scale Creative Projects
If you’re working with a client on a large-scale creative project, whether that’s building a website from scratch or mounting a total rebran
The Latest Fonts You Can Expect to See in 2022
From fonts like Radius, designed to work fluidly with curved images, to Prélettres, inspired by colorful preschool designs, blocky and color
How to Redesign a Logo
There are a number of reasons a brand might need to redesign its logo, but whatever the reason, they’ll need an experienced graphic designer
Which Colors to Watch in the New Year
The past two years have seen soothing color schemes dominate as the world looked for comfort under lockdown, but already we’ve begun to...
Leveraging Mood Boards in Graphic Design
So much of great graphic design work boils down to communication and understanding how to meet the needs of a client while refining their...
Graphic Design Trends to Expect in 2022
2022 is just around the corner, so it’s the perfect time to start looking ahead. From serif fonts to branded memes and an increased...
Should Designers Be Worried About AI-Powered Graphic Design?
No matter the field, talk of AI can be intimidating these days, but it can be especially unnerving when we’re thinking about graphic...
The Year of the Serif
After a year of turmoil, people are responding to things that are tried and true. In 2021, typographers are returning to solid,...
Great Graphic Design (and How to Know it When You See it)
Great graphic design is artful and can’t be reduced to a formula, but that doesn’t mean there aren’t simple building blocks, like color,...
From a Designer’s Perspective: 2021 Design Trends
One of our favorite designers is back on the blog today, giving her perspective on a recent socialmediatoday.com article “11 Graphic...
From a Designer’s Perspective: 12 Rules of Typography
We haven’t given our readers much from a designer’s perspective in a while so we’re excited to share some insights from Madi this week!...
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