The Best Psychological Color “Hacks” for Advertising
It’s no surprise that colors create moods — we know that blue is associated with calm, that yellow can signify joy, that red can be luxuriou
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How Designers Can Cultivate Their Social Media Presence
For many designers, especially freelance designers, an active social media presence is key to landing gigs and establishing their voice.
Leveraging Mood Boards in Graphic Design
So much of great graphic design work boils down to communication and understanding how to meet the needs of a client while refining their...
Sassafras Secret Santa...Revisited!
Remember Operation Secret Santa from late December? Well, we have several updates to share on the blog this week. We’re thrilled to share...
From a Designer’s Perspective: 2021 Design Trends
One of our favorite designers is back on the blog today, giving her perspective on a recent socialmediatoday.com article “11 Graphic...
Planning a Virtual Team Meeting? Sassafras Has All the Tips for You!
Everyone has been going at this work from home life for about 7 months now. Back in April, we shared some remote-life tips with our...
Introducing our Modern Office Manual – great tips, tricks, advice and FUN for a virtual office!
Hello Fellow WFH (work from home) Colleagues! As the world adapts to working in a virtual environment, the Sassafras team thought we...
Marketing Ideas for a Successful Holiday Season
Succeeding in the advertising game around the holidays is a little different than the rest of the year—it requires a certain festive...
The Effects of Motion Graphics in Marketing
Motion graphics are the latest must-have medium for the marketing world. They’re flashy, they’re attention-grabbing — and it seems that...
Sassafras Attends a Women’s Leadership Conference in NYC
With March being Women’s History Month, it’s a great time to talk about the achievements of women everywhere. So we thought we’d wrap up...
Sassafras Earns the Women's Business Enterprise (WBE) Certification
Today we’re going to jump right in with a fun announcement we can’t wait to share: Sassafras has recently earned the Women’s Business...
From a Designer’s Perspective: Using GIFs and Emojis
We’re back this week with another designer’s perspective as we look at the growing popularity of GIFs and emojis. Last time, Shannon...
From a Designer’s Perspective: Using Technology for Illustration
Today’s blog is a little different and a little more dynamic as we’re tapping into the creative mind of one of our Art Directors and...
Graphic Design Trends for 2018
We recently came upon a neat post highlighting some graphic design trends for 2018. We put it in front of Sassafras Group Creative...
Video Storytelling - Give it a Try!
Some of the year’s best online marketing and social media campaigns have featured videos. This isn’t surprising as videos are...
Innovation and Disruption at the Heart of What We Do
When you think about brands that are innovating and paving the way for the future, companies like Apple, Google, or Amazon might come to...
Innovation: Driving Us to Excellence Every Day
As story designers, we must always be creative, innovative and think outside the box. We take great pride in our Sassafras Marketing team...
Our Inspirations
This holiday season, Sassafras wants to thank those who inspire us…
Holiday Inspiration: Tell Your Loved Ones That They Are #doingood
The holidays serve as a time for reflection and connecting with those you love. Everyday life can be filled with endless meetings,...
