SassafrasThe Best Psychological Color “Hacks” for AdvertisingIt’s no surprise that colors create moods — we know that blue is associated with calm, that yellow can signify joy, that red can be luxuriou
SassafrasHow Designers Can Cultivate Their Social Media PresenceFor many designers, especially freelance designers, an active social media presence is key to landing gigs and establishing their voice.
SassafrasLeveraging Mood Boards in Graphic DesignSo much of great graphic design work boils down to communication and understanding how to meet the needs of a client while refining their...
SassafrasSassafras Secret Santa...Revisited!Remember Operation Secret Santa from late December? Well, we have several updates to share on the blog this week. We’re thrilled to share...
SassafrasFrom a Designer’s Perspective: 2021 Design TrendsOne of our favorite designers is back on the blog today, giving her perspective on a recent socialmediatoday.com article “11 Graphic...
SassafrasPlanning a Virtual Team Meeting? Sassafras Has All the Tips for You!Everyone has been going at this work from home life for about 7 months now. Back in April, we shared some remote-life tips with our...
SassafrasIntroducing our Modern Office Manual – great tips, tricks, advice and FUN for a virtual office!Hello Fellow WFH (work from home) Colleagues! As the world adapts to working in a virtual environment, the Sassafras team thought we...
SassafrasMarketing Ideas for a Successful Holiday SeasonSucceeding in the advertising game around the holidays is a little different than the rest of the year—it requires a certain festive...
SassafrasThe Effects of Motion Graphics in MarketingMotion graphics are the latest must-have medium for the marketing world. They’re flashy, they’re attention-grabbing — and it seems that...
SassafrasSassafras Attends a Women’s Leadership Conference in NYCWith March being Women’s History Month, it’s a great time to talk about the achievements of women everywhere. So we thought we’d wrap up...
SassafrasSassafras Earns the Women's Business Enterprise (WBE) CertificationToday we’re going to jump right in with a fun announcement we can’t wait to share: Sassafras has recently earned the Women’s Business...
SassafrasFrom a Designer’s Perspective: Using GIFs and EmojisWe’re back this week with another designer’s perspective as we look at the growing popularity of GIFs and emojis. Last time, Shannon...
SassafrasFrom a Designer’s Perspective: Using Technology for IllustrationToday’s blog is a little different and a little more dynamic as we’re tapping into the creative mind of one of our Art Directors and...
SassafrasGraphic Design Trends for 2018We recently came upon a neat post highlighting some graphic design trends for 2018. We put it in front of Sassafras Group Creative...
SassafrasVideo Storytelling - Give it a Try!Some of the year’s best online marketing and social media campaigns have featured videos. This isn’t surprising as videos are...
SassafrasInnovation and Disruption at the Heart of What We DoWhen you think about brands that are innovating and paving the way for the future, companies like Apple, Google, or Amazon might come to...
SassafrasInnovation: Driving Us to Excellence Every DayAs story designers, we must always be creative, innovative and think outside the box. We take great pride in our Sassafras Marketing team...
SassafrasHoliday Inspiration: Tell Your Loved Ones That They Are #doingoodThe holidays serve as a time for reflection and connecting with those you love. Everyday life can be filled with endless meetings,...