RON HUGHES

Account Director

LIFE STORY

When I am not working on making magic happen for Sassafras Marketing and my clients, my happy place is being around a body of water, preferably a beach with palm trees, playing on my keyboard and singing and watching basketball. 

 

CAREER STORY

Throughout my 30+year marketing career I have been able to lead major packaged goods and retailer brands, and nurture multicultural marketing expertise with authenticity, innovation and creativity.   Spending 13 years working for the world’s largest beverage company (The Coca-Cola Company) and launching go-to-market shopper programs working with major customers has been the hallmark of my career.  Having the opportunity to build engagement for brands, like Coca-Cola, Amazon, The Home Depot and Champion Brands to name a few, has been an amazing journey.

 

KEY CHARACTER TRAITS

I love to meet new people and find areas of agreement and ways to connect that are lasting and memorable.  Helping people smile is my secret sauce.  I love working with integrity and focused on always sharing the truth, no matter how hard it is to hear.  If we align our mutual goals, getting there can be an exhilarating journey that helps us to reach new levels of sustainable success together.