ICEE tasked Sassafras to create a summer omnichannel program that would support both ICEE Frozen Novelties as well as everybody’s favorite classic ICEE beverages.​ This tentpole program was key to driving sales during the summer – obviously, ICEE’s key time of year.
 

For Epic Summer, we developed the CCI, designed the packaging, ideated the sweepstakes and picked the prizes. We also developed the in-store POP, both paid and organic social media and managed ICEE’s first ever influencer program during the promotion. Epic indeed.