When Hawaiian Bros asked us to help spread the word that ICEE is now available at all locations, we knew that we needed to announce ICEE in a big way. Our involvement in the program went all the way from sell-in to execution – we were there every step of the way.
 

We developed a comprehensive launch strategy​, then moved onto key items like POP signage, digital menu boards, ordering kiosk screens, drive thru menu board lug-ons, social media posts and even TikTok video content. Pretty tasty. Pretty sweet.