John Knox Village has been a cornerstone in Lee's Summit, Missouri since 1970, providing top-tier senior living services for decades. While they wanted us to show that JKV has all the amenities
and choices any senior could want, we all agreed: Showing buildings is boring.
 

And since we also needed to appeal to the adult children who want to be assured that Mom
and Dad will find a community they can feel good about moving to, we decided to do something
a lot more fun.
 

Focusing on the cheeky (and sometimes confounding) text exchanges that so many of us have had with our parents was the perfect hook to show everyone just how great John Knox Village really is. :)