We worked with our Cinemark clients to help them develop cup designs and a full package of in-theater POP for Coca-Cola’s all new Fanta Celebration flavor. This program celebrated the uniqueness of each and every moviegoer by providing them not only the opportunity to customize their frozen drink, but also to choose which special edition cup they liked best.  

 

The Celebrate platform launched as a full ecosystem inclusive of unique 360-campaign elements,crew programming and promotional messaging.