WORK FEATURE

Russell Stover, the 100+ year-old chocolate manufacturer, tapped Sassafras to develop a campaign and comprehensive shopper marketing program for their sugar-free portfolio. The aim was to promote trial and household penetration of their great tasting but sugar-free candies.  

We developed a full 360 campaign with Core Creative Idea (CCI), consumer advertising, and full media plan, as well as a robust shopper marketing strategy for their key retailers of Walmart, Walgreens and Kroger.