WORK FEATURE

Sprite came to us wanting to celebrate how Sprite connects not only with the cities of Chicago
and LA, but to hyper-local areas and neighborhoods in those cities.
 

We got started by conducting city-specific research focused​ on granular neighborhood segmentation in these highly diverse markets. We then designed a core Key Visual framework that was inherently modular, allowing for flexible adaptation without losing brand integrity.
 

Finally, we provided local teams with the adaptable KV and guidelines, empowering them to select and execute the most impactful media formats (e.g., transit ads, billboards, store displays) that made sense for the markets and neighborhoods.