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WORK FEATURE

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When Zaxbys decided to add Handcrafted Lemonades to their menu, they came to us to help them get the word out. We created a Core Creative Idea (CCI) to help them create a cohesive, energetic and bold campaign. We created a full complement of activations including POP, social media and advertising that anchored both the in-store launch and the marketing plan that followed.
We must say, it was pretty sweet. 

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