When Zaxbys decided to add Handcrafted Lemonades to their menu, they came to us to help them get the word out. We created a Core Creative Idea (CCI) to help them create a cohesive, energetic and bold campaign. We created a full complement of activations including POP, social media and advertising that anchored both the in-store launch and the marketing plan that followed.
We must say, it was pretty sweet.