The Future of Place Branding
With tourism making a booming comeback in the past few months, many places around the world have taken advantage of the revival to rethink h
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How to Spot a Gen-Z Brand
We can sometimes forget that brands, just like people, have generational identities. While we’ve lived and breathed the millennial brand for
The Best Psychological Color “Hacks” for Advertising
It’s no surprise that colors create moods — we know that blue is associated with calm, that yellow can signify joy, that red can be luxuriou
How to Redesign a Logo
There are a number of reasons a brand might need to redesign its logo, but whatever the reason, they’ll need an experienced graphic designer
Which Colors to Watch in the New Year
The past two years have seen soothing color schemes dominate as the world looked for comfort under lockdown, but already we’ve begun to...
Leveraging Mood Boards in Graphic Design
So much of great graphic design work boils down to communication and understanding how to meet the needs of a client while refining their...
Maintaining a Positive Brand Image in a Digital-First Environment
Today, the internet is where brand reputations are made and broken. So how can you ensure your brand has a reliable — and positive —...
How to Bounce Back from a Marketing Mishap
These days, brands have more ways than ever to make a marketing mistake. VRBO, for instance, sent out a test email to everyone on its...
How Brands are Boosting their Eco-Credentials
Environmental bona fides are only growing more important to consumers, with some surveys showing more than half of consumers take a...
The Importance of Brand Attachment
2021 design and advertising trends are all about creating a sense of trustworthiness and reliability, which is why brand attachment is a...
The Year of the Serif
After a year of turmoil, people are responding to things that are tried and true. In 2021, typographers are returning to solid,...
Companies that are Crushing It on TikTok
Big companies like Nike and Pepsi are pouring ad dollars into TikTok, and for good reason—it’s where Generation Z, affectionately known...
How 7-Eleven Upped Its Cool Factor
The convenience store can’t afford to be square because its customers are anything but. This year, 7-Eleven has worked hard to shift its...
Sassafras Marketing Joins the Island Fin Poke Family
Today is a good day! We're excited to cheer on our Kansas City Chiefs in the Superbowl this weekend and we're excited to announce that...
Logos & Branding: Telling Your Company Story through Design
Telling the story of your brand begins with the right logo. Serving as a first impression for new customers, and a recognizable mark for...
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