SassafrasThe Future of Place BrandingWith tourism making a booming comeback in the past few months, many places around the world have taken advantage of the revival to rethink h
SassafrasHow to Spot a Gen-Z BrandWe can sometimes forget that brands, just like people, have generational identities. While we’ve lived and breathed the millennial brand for
SassafrasThe Best Psychological Color “Hacks” for AdvertisingIt’s no surprise that colors create moods — we know that blue is associated with calm, that yellow can signify joy, that red can be luxuriou
SassafrasHow to Redesign a LogoThere are a number of reasons a brand might need to redesign its logo, but whatever the reason, they’ll need an experienced graphic designer