Shopper marketing has always lived in the tension between insight, constraint, and speed. Shopper marketing lives in the space between what retailers want, what shoppers actually do, and what brands can realistically execute. The challenge has always been turning fragmented insight into ideas that work in the real world - often under tight timelines, tight budgets, and even tighter constraints. That’s why AI matters so much to shopper agencies right now. Not because it replaces creativity,...