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A Dose of Sass

Sassafras says keep your head up… and keep your brand top of mind

During unsettling times like we’re currently facing, should you continue marketing your business? Or should you push pause, hunker down, and wait for the storm to pass? I remember back in 2008 posing a similar question during the recession. Research back then, and now, has uncovered an interesting answer to that question. I’M DYING TO KNOW THE ANSWER Back in 2008, I found an eBook online called The Cricket Theory. This book argues that businesses should make as much noise as

Welcome Our Newest Account Manager Jennifer!

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Welcome Our Newest Account Manager Jennifer!

Sassafras is excited to introduce to you our new Account Manager, Jennifer! Jennifer is from the Kansas City area and brings a wealth of knowledge and client management experience from previous roles. It’s always fun getting to welcome new members on board and share them with all of you! Here’s a little more about Jennifer: What do you like most about working at Sassafras? The team. Everyone has been so welcoming, fun and open to answering any questions that I might have. You

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The 5 Best Ads of 2019 So Far

Here at Sassafras Marketing, we get really excited when we see a stunningly-designed ad campaign. From hieroglyphics to memes, these are the campaigns we’re loving this year so far. 1. Tribeca Film Festival’s “Great Stories Are Timeless” In this imaginative campaign, Tribeca Film Festival took scenes from modern favorites like The Simpsons and Apocalypse and rendered them in Egyptian hieroglyphics. These “great stories” were part of the 2019 festival’s retrospective series, w

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Labor Day Fun at Sassafras

According to the U.S. Department of Labor, Labor Day is a creation of the labor movement and is dedicated to the social and economic achievements of American workers. It constitutes a yearly national tribute to the contributions workers have made to the strength, prosperity, and well-being of our country. In our opinion, that’s a great reason to celebrate, so we kicked off the long weekend last week by creating a fun Labor Day video. If you didn’t catch our Instagram story l

Welcome our newest Account Director, Tamie!

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Welcome our newest Account Director, Tamie!

Sassafras is excited to introduce to you our new Account Director, Tamie! Tamie is from the Kansas City area and brings a wealth of knowledge and client management experience from previous roles. It’s always fun getting to welcome new members on board and share them with all of you! Here’s a little more about Tamie: What do you like most about working at Sassafras? I’ve been here a couple of weeks and everyone has been very welcoming and willing to help. It’s a great team dyn

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Welcome, Madi, (back) to Sassafras!

In case the title of the blog didn’t immediately give it away, we recently welcomed Madi Twombly back to Sassafras! Madi had previously been with Sassafras for 4 years and recently rejoined our team as an Art Director. We are all thrilled to have her back and truly missed her while she was gone. We recently got to catch up with her in person at our team meeting and today we’re sharing a little bit more about her with all of you! What do you like most about working at Sassafra

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Welcome Mackenzie to the Sassafras Account Team

When we said 2018 was a year of growth for Sassafras, we weren’t’ kidding! Mackenzie was another new employee who joined our team last year and we’re excited to finally be introducing her. Mackenzie is an account manager who works closely with Sarah McNamara on client accounts, and we have to say, the team has gotten a little more fun since Mackenzie joined! Learn a little more about her: What do you like most about working at Sassafras? Each day is different! With so many un

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Meet Our New Account Manager, Heather!

Toward the end of last year, Sassafras welcomed two new account managers to the team and we’re excited to finally introduce them to you! First up is Heather. Heather lives in the KC area and learned about Sassafras from a mutual friend. We’re so glad she came on board with us! With further ado, here’s Heather: What do you like most about working at Sassafras? So far, the people. Everyone has been so helpful and friendly. I enjoy our team meetings where we get together in pe

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Our Plans for 2019

Is it too late to say Happy New Year? Hope we haven’t missed the mark there, but the new year, as it tends to do, has already gotten away from us. Coming out of 2018 we had a lot of big projects in the works and when we came back together on January 2, it was business as usual here at Sassafras. Now don’t get me wrong. The new year always brings with it a sense of excitement and newness. Goals are being set and the past year reflected on. When we look back at 2018 we see some

The Interns Hit the Road to Learn Marketing in the Real World

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The Interns Hit the Road to Learn Marketing in the Real World

Our winter interns have been keeping busy and enjoying some hands-on experience here at Sassafras Marketing. One of the really fun initiatives we implemented for this group of students was to send them on a series of field trips — real-life business meetings with some of Kansas City’s most successful marketing professionals. During their time here, they visited with four different professionals over the course of a few weeks to hear first-hand about how marketing roles can va

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Hump Day Hoopla at Sassafras Marketing

Guess what day it is? What does Geico’s Hump Day commercial remind us of? That we’ve made it halfway through our work week! Sassafras has been embracing this infamous midweek day with an interactive, creative activity to get our team engaged and pumped up to finish out the week strong. Leading what we have affectionately coined Hump Day Hoopla, Art Director Shannon Redding gathers inspiration and comes up with fun, interactive games that the team plays together during our dai

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A Day for the Dads–Happy Father’s Day from Sassafras

We couldn’t let Father’s Day come and go without giving a shout out to all of our amazing Sassafras dads. Geoff and Trevor, Happy Father’s Day to you! We hope your day was full of family, fun, and doing what you love. See below as our team shares the important men in their lives. To our husbands, dads and father figures, we are so thankful for you each and every day! From TOP==>BOTTOM: Geoff & Jenny Holton, Andrea Oliver, Allison Heather, Tara Mercado, Sara Rhodes, Sarah McN

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Sassafras Agency Meeting: Spring has Sprung!

Sassafras Marketing had our annual spring meeting a few weeks ago in Kansas City. These meetings are essential to our agency’s growth and our team’s morale since we are a virtual agency with employees in seemingly every neck of the woods! Each year we get together for three days in the spring and fall to learn, grow, and have a little (a lot of) fun! We were in KC May 9-11 and the meeting was loads of fun and an excellent creative recharge! Meeting Day 1: We started our meeti

Happy Mother’s Day! Here’s to all the Super Moms!

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Happy Mother’s Day! Here’s to all the Super Moms!

It’s no secret that moms are some of the hardest working people on the planet! Most of us know that moms have at one time or another worn many hats, like short-order cook, nurse, counselor, taxi driver, homework consultant, dog walker, house cleaner, maintenance worker, landscaper, interior designer…you get the idea. Happy Mother’s Day, Moms This Mother’s Day, we tip our hats to the women in our lives. Moms take on many types of roles in their lifetime and we salute the mothe

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Andrea Oliver Hits CinemaCon 2018!

Recently, Sassafras Account Director Andrea Oliver spent a week attending, working and playing at CinemaCon 2018 in Las Vegas. CinemaCon is the largest and most important gathering for the worldwide motion picture theater industry. It’s a global event that attracts attendees from more than 80 countries, including theater owners, operators, and movie studios who are there promoting upcoming releases. What the studios do Andrea says that studios give elaborate presentations and

Down Syndrome Guild of Greater Kansas City Annual Wine Tasting & Auction

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Down Syndrome Guild of Greater Kansas City Annual Wine Tasting & Auction

If you follow us on Facebook, you might have seen a post last week about some of our team members at the 15th Annual Private Cellar Wine Tasting & Auction that benefits Down Syndrome Guild of Greater Kansas City. This year’s event was held at the Gallery, near the Power & Light District. At the Wine Tasting & Auction We feasted on delicious small bites while tasting excellent wines and bidding on unique and rare wines from Kansas City’s foremost private collectors in the sil

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Sassafras Team Prepares to Spring Into KC!

Spring is upon us and the folks at Sassafras Marketing are gearing up for our next team retreat and meeting in Kansas City! Since our team is virtual, we really value and look forward to our team meetings. (Read more about our virtual agency here.) These meetings are a great opportunity for the team to put our heads together and collaborate on new and innovative marketing and storytelling solutions. It’s also time to review the state of the agency and plan for the future. AND

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3 Reasons Infographics Are So Effective

You’ve probably seen them on social media, in websites, customer presentations and more. An infographic is an effective tool used by marketers to visually represent information or data in a creative, eye-catching way. In 2018, we continue to see steady growth in the use of infographics and in the ways in which marketers use them. Content marketers Brafton blogged in December that they look for graphics to trend more minimalistic and “flat.” Not to be confused with boring, thi

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Sassafras Recognizes World Down Syndrome Day 2018

March 21 has been designated World Down Syndrome Day, to be observed every year beginning in 2012. A bit of history: The date of the 21st day of the 3rd month was selected to signify the uniqueness of the triplication (trisomy) of the 21st chromosome which causes Down Syndrome. Sassafras Marketing is proud to observe World Down Syndrome Day. We do this by raising public awareness and helping create a single global voice for advocacy, inclusion and well being of people with Do

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Our Agency is Virtually Everywhere!

If you’ve followed our blog or know about our agency, you’re well aware that we are a virtual agency and efficiently utilize an online workplace! It enables us to maintain a fun, family-friendly dynamic for all employees, wherever they may be! CEO and founder Jenny Holton has put some things into place that help us foster innovation and spur creativity. So how do we function as a successful unit while being in different physical locations? Why we are a virtual agency Kansas C

A Dose of Sass

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