Sassafras says keep your head up… and keep your brand top of mind
During unsettling times like we’re currently facing, should you continue marketing your business? Or should you push pause, hunker down, and wait for the storm to pass? I remember back in 2008 posing a similar question during the recession. Research back then, and now, has uncovered an interesting answer to that question. I’M DYING TO KNOW THE ANSWER Back in 2008, I found an eBook online called The Cricket Theory. This book argues that businesses should make as much noise as