How to Spot a Gen-Z Brand
We can sometimes forget that brands, just like people, have generational identities. While we’ve lived and breathed the millennial brand for
top of page
A Dose of Sass
Search
Tips for Crafting the Perfect Design Portfolio
Here at Sassafras, we’re passionate about helping the young marketers and designers of tomorrow find their way, stand out, and settle into t
5 Web Design Trends to Expect in 2022
From one-page sites, to giant typography that dominates the landing page, to organic, handmade illustrations, we take a quick look at some o
The Best Psychological Color “Hacks” for Advertising
It’s no surprise that colors create moods — we know that blue is associated with calm, that yellow can signify joy, that red can be luxuriou
How to Build Trust for Large Scale Creative Projects
If you’re working with a client on a large-scale creative project, whether that’s building a website from scratch or mounting a total rebran
Where Marketers Should Shift Their Energy in 2022
Over the course of the pandemic, we’ve understandably seen marketers playing it safe and putting experimentation on the backburner. Now’s th
The Latest Fonts You Can Expect to See in 2022
From fonts like Radius, designed to work fluidly with curved images, to Prélettres, inspired by colorful preschool designs, blocky and color
bottom of page