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Sassafras Marketing Joins the Island Fin Poke Family

Today is a good day! We're excited to cheer on our Kansas City Chiefs in the Superbowl this weekend and we're excited to announce that we've recently been named the agency of record (AOR) for the Island Fin Poke Company (IFP).

“Sassafras fits perfectly into the Island Fin Poke family. It’s about so much more than what they do. It’s who they are: a family-owned business that treats clients as one of their own,” said Mark Setterington, CEO of Island Fin Poke Company.

Island Fin Poke was recently named one of the top five Hottest Startup Fast Casuals for 2021 by QSR Magazine. And this year, we plan to work with them to elevate their overall presence in the expanding and busy quick-service restaurant landscape through social media campaigns and grand opening marketing opportunities. Additionally, the Sassafras team will shape and execute programs for individual franchise partners as needed.

“Pairing a creative, booming company like Island Fin Poke with a full-service marketing agency fluent in story design is a surefire way to stand out in a crowded and competitive market,” said Jenny Holton, CEO of Sassafras. “The team is looking forward to a healthy partnership that elevates Island Fin Pokes’ overall brand and awareness.”

Keep a lookout for more on this awesome partnership!


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