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Meet Tara Mercado, Group Account Director at Sassafras Marketing!


It’s truly a team effort here at Sassafras Marketing, and from time to time, we will feature one of our amazing team members in our new blog.  Today, you’ll meet Tara Mercado, our Group Account Director.  Keep checking back in the future as we’ll feature each one of our team members in the blog!

Describe your ideal Saturday!

Spending the day outside doing just about anything – hiking, biking, being at the beach, swimming…

Is there a particular project or work product you are most proud of?

A while back I worked on a program with Bayer Healthcare, Feeding America and Sheryl Crow. It was a big program that went very well – it included in-store activations, online support, a big PR kick-off event and a food donation drive.  (Check out some of the Sassafras team’s amazing work here!)

Name an interesting thing about yourself that others might not know.

I lived in England for 6 months working at a university.

Who is your hero and why?

My dad, he never judges anyone, always has a positive attitude, he ran a successful business and provided for our family.

What do you like most about working at Sassafras?

I love working at Sassafras. The team of people are fantastic and are a pleasure to work with. The work is fun and is always new and exciting.

Your hometown postcard—what’s on it?

A picture of the beach and Stew Leonard’s

What book are you reading right now?

I just started reading The 7 Habits of Highly Effective People. It’s not a light, beach read but I’m finding it really interesting.

What is your favorite website or app? – I love the convenience of buying anything I need at any time and having it delivered in 2 days.

You’re leaving town for a very, very long time…where would you dine for your last meal and what would you eat?

Le Bistro in Roswell. It’s a super cozy French place that has a killer spinach and egg salad with warm bacon dressing and French bread, of course – yummy!


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